The Brand
#Barba Italiana is the DNG-Group conceived and created in 2015 by the entrepreneur Giacomo De Nardis. It achieves major success on a global scale and it reaches forty countries around the world.
The complete line for men #Barba Italiana is the most complete expression of the combination of tradition and innovation, sublimating these values into the maximum aesthetic result of a totally Made in Italy concept.. A global concept of male grooming ranging from beard care to hair health.
Vision and Mission
The goal of #Barba Italiana is to offer every kind of man, from every country, a complete line of professional products dedicated entirely to men’s well-being and strongly expressive of Made in Italy.
What makes the #Barba Italiana project unique is the naturalness of its raw materials, the vitality of its essential oils, and the attention to detail.
As with Italian sartorial art, each product is the result of a thorough study: from the shape of the bottle, the closure, the label, the box… to the meticulous choice of the ingredients that make it up.
As in a tailor-cut suit, we want the contemporary man to identify and find self-affirmation in every single cosmetic in the line. Because the stylish man does not look for just any product, but a cosmetic designed and made to measure for him, which is able to satisfy his sensory needs as well.